Porsche Cars North America, Inc. plans to open a Northeast Regional Support Center next year at the to-be-constructed Chrin Commerce Centre in Pennsylvania's Lehigh Valley, less than 70 miles from both Philadelphia and New York City, one of Porsche's most vital sales regions. Porsche makes this move in an effort to improve customer service by increasing operating efficiency across the board, building a center which is made up of a Porsche Academy Training Center (including a 15,000 square foot indoor test track), Porsche's Area East Office and new Northeast Parts Distribution Center.
"The Lehigh Valley was the best choice primarily from a logistic perspective for parts deliveries and accessibility to the dealers who will be serviced by the facility," Rob Nemchik, the general manager for Porsche Logistics Service tells GlobeSt.com. "The Training Center is for technical training of Porsche Dealership personnel. It is not a repair shop." The proposed building will be LEED certified along with Porsche’s green initiatives. "We are environmentally conscious," says Nemchik.
Pending the Palmer Township approval, ground is planned to be broken in October 2008 for the new facility. The facilitiy's grand opening is currently planned for the summer of 2009.
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“The joint venture plans to commence a major renovation of the rooms and common areas in order to make the property more competitive in the downtown market,” said Rob Cohen, vice president with PCCP. “This investment was compelling because it presented an opportunity to purchase an asset with strong in-place cash flow at a discount to replacement cost.” Renovations of the property are expected to be complete in 2009. The